On February 12 I received an email about renewing my Oklahoma State University season football tickets. I was intrigued! Just that week I visited an OSU message board that asked when everyone would be receiving renewal information in the mail. A few days later, it was in my inbox.
The email had no information about renewals other than to say that I could perform the renewal online and a few words promoting the 2010 season opponents. At this point, you might assume that all the information you need will be on the website. You would be incorrect.
Once I logged on to the Ticketmaster website for OSU, it showed me the invoice to renew my four pack of tickets in the new Wild West Zone. It listed a total amount of $1,400 and had a Pay Now button next to the amount. That was it. It did not say what I was buying or give me any kind of breakdown on that price.
I wanted to look at the cost to sit in other sections of the stadium but the OKState.com website only listed 2009 season ticket prices. So, I emailed the ticket office and asked them to direct me to a someplace that might list the cost. Within an hour and a half, they emailed me back with a link to a seating chart of Boone Pickens Stadium that had been updated.
While I appreciated the prompt reply, the image was so hard to read that I actually had to copy and paste it into a document and increase its size dramatically to actually see the information. The chart I wanted updated, with a line item denotation of every seating category on the website, had not been updated and would have been much easier for me to examine. Instead, it was very easy for me to see what it cost to buy season tickets in 2009!
This became an issue since it stated that these same four pack of tickets cost $1,200 for the 2009 season. That’s strange. Did I not just read that this season they want $1,400 for the same tickets? Hence, the ticket office got another email from me a few minutes later.
This email thanked them for the prompt email reply and informed them that the website lists the cost of these tickets to be $1,200 not $1,400. I asked them which price I would be paying for these identical tickets.
Once again, the OSU athletic department responded promptly. This time it only took them 15 minutes. This email told me that the price of four tickets in the Wild West Zone would be $1,200. I was jumping for joy!
Then they informed me that seat cushions are included on my invoice at a cost of $40 per seat. Additionally I had a $10 processing fee per seat. These additions brought my total up to $1,400.
Pleasantly, they informed me that I could let them know and they would be happy to remove the seat cushions from my invoice on the website. How nice. I bet they sell a lot more of those seat cushions when they automatically add them to the invoice. I would prefer them to ask me if I would like to add a seat cushion. The sticker shock is not pleasant. A $1,200 or $1,240 invoice would have been much more agreeable with me. I resisted the urge to immediately email them back and ask if I could have them remove the $10 per seat processing fee. I doubt they would have found that as humorous as I did thinking about it.
Then they informed me that I could see a breakdown of the invoice online. Wow! That was great news! Where is that?
Oh, you just have to push the “Pay Now” button. What? I specifically did not push the Pay Now button because I was not ready to pay for something that did not explain the cost. I think I would have called that button “View Invoice” or something other than “Pay Now”!
I think we can all agree that the OSU athletic ticket office could have been a little better prepared for the ticket renewal process. The website was not ready to have customers look for 2010 season ticket information.
Maybe next year they can spend a little time getting the website ready before renewals go out. This might enable them to lessen the $10 per seat processing fee. They would not have to hire as many people to respond to my emails about the renewal process.
You have to wonder, if OSU athletics was in a more competitive business for my money, would they still be in business? If a company tried to sell me a sandwich or a lamp in this manner, I would not be a repeat customer. It is a good thing that you can only get OSU football season tickets from the athletic department. Everyone’s job is safe.
GO POKES!